WAP Event: “A World of Advanced Products”

In occasion of the last Host Event (Ho.re.ca Professional Trade Fair) which took place in Milan in October 2017, the Consumer Service marketing team organised an Open Day in the new Whirlpool's EMEA Headquarter in Pero to show the new Professional Product ranges to all main customers.

The participants had the possibility to appreciate this dedicated exhibition displaying the new launches: the Laundry Silver Line including washing machines and dryers, and the renewed Dishwashing, Cooking and Cooling professional products.

The scope of the "NEW W/AP ERA Launch" was to convey the idea of a new Evolution and a Regeneration of those business lines, to re-establish Whirlpool as a Key Player of the Professional Industry and to build up the WAP awareness among the key stakeholders.

Watch the Video of the event.